In order to better provide you with our Service, we collect two types of information about our visitors: personally identifiable information and non-personally identifiable information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our Site. Personally, identifiable information refers to information that lets us know the specifics of who you are. We do not collect any personally identifiable information about you unless you voluntarily provide it to us. You provide certain personally identifiable information to us when you, for example: (a) register an account with us; (b) request access to downloadable applications, forms, reports and other information about our products and services; (c) request a consultation; (d) fill out surveys; (e) or provide feedback. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us information, such as your name, mailing address, email address, telephone and facsimile numbers, and other personally identifying information. If you fill out an application accessed through the Site, you may provide us with additional personally identifiable information, e.g., our financial assistance application requires that you provide us with, your social security number, financial information and date of birth. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, we may not be able to provide the relevant information or services.
In addition, we may also collect, certain non-personally identifiable information. Non-personally identifiable information refers to information that does not by itself identify a specific individual. We gather certain information about you or how you use the Site. This information is compiled and analyzed on both an individual and an aggregated basis. This information may include the website’s Uniform Resource Locator (“URL”) that you just came from, which URL you go to next, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.